A SHORTCUT TO THE FUTURE.
In a city that invests in innovation, it took a coalition of 18 companies to form CII.IA® (The Center of Industrial Innovation in Artificial Intelligence), a corporation that offers world class business AI solutions through consulting services, workshops, conferences and the access to a Manufacturing Cell with the most sophisticated technology around. A place where the world’s sharpest minds come to leverage resources and knowledge in order to create new business opportunities & economic growth.
Being a company that pushes boundaries, CII.IA® approached us to create their first headquarter, seeking an environment that encourages collaboration, flexibility and the opportunity to break down barriers between scientists & businessmen. So, we wondered: How should this brand behave?
Easy, like a portal to the future; Distinctive, balancing a sense of professionalism with innovation, weaving together elements of futurism and premiumization. The bold and dynamic visual identity conveys a sense of technology, while establishing unity with the curvatures of the architecture and interior design of CII.IA.
Our role was to create positioning and core messages that allow the brand to communicate its values both visually and verbally.
Location : Monterrey, México.
Category: Corporate Interiors.
Appointment : February 2019.
Status : Go to Market Strategy.
Services :
Insight & Analytics: Foresight, Benchmark, Concept Development.
Branding : System & Identity.
Brand Experience : Brand Voice, Acquisition Channel Design & Web Design.
Promotion & Activation : Go 2 Market Strategy, Physical & Digital Promotion.
Design Values : Future Forward, Premium, Professional, Smart, Dynamic, Empowering.
STEPPING INTO THE FUTURE:
CII.IA® BRAND
consulting for strategic brands.
DATA DRIVEN DESIGN.
FOR A UNIQUE & STRATEGIC CONCEPT.
Understanding audiences through analytics is an important step in enhancing your brand’s ability to drive adoption and choice.
SYSTEM & IDENTITY.
REVOLUTION VS. EVOLUTION.
After months of research, we were able to acknowledge that there is no general understanding when it comes to artificial intelligence; And as mentioned by Eliezer Yudkowsky, American AI researcher and writer, “by far the greatest danger of Artificial Intelligence is that people conclude too early that they understand it”.
Since 2015, there has been talk of a 4th Industrial Revolution. A revolution is usually described as a forcible overthrow in favor of a new system, but what if we started talking about evolution, a gradual process of change and development:
CII.IA as the hero in the industrial evolution through artificial intelligence.
Leader of the technology and business ecosystem that globally positions Mexico from a manufacturing country to an innovation country.
PUSH INNOVATION
THROUGH INTERIOR DESIGN CONSULTING.
