WE ARE AN AWARD-WINNING TEAM OF CREATIVE BUSINESS ADVISORS

Whether you’re an industry veteran or just getting started, we help you discover, define and potentialize your brand’s business goals through strategic and aesthetic results with our Creative Direction services applied to Brand Design, Product Design, Material Development and Brand Experience.
We’ve been here for a while and trust us when we say that each of our solutions combines research, empathy, and the power of design. We never compromise on our own standards--we only deliver top-notch results delivered by 10-year Creative Directors and high-performing designers! From Business Strategy to Creative Direction, everything we do is guided by data, human insights, and future trends.

Let’s translate hard data into creative business opportunities!
With love, Carolina & Lucia.

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we can see into your future. no crystal ball, just data.

Our team is made up of trend hunters and designers who are experts at identifying key design and innovation drivers in their respective fields to help organizations & brands effectively change direction.

Competitors are intensifying their market games, and the new normal is increasing customer expectations. That’s why we offer Future-Forward Digital Strategy and Design Thinking models that allow you to not only survive but thrive.

EVENTS & EXHIBITIONS.

Where we have met amazing people & shown our work.

2018 / London / @London Design Fair / Mexico Design Time + Marion Firedmann & GMD
2018 / Paris / @Maison&Objet Fair / Materio&Objet + MateriO
2018 / Monterrey / @Premio Mujer Tec / Mulier Amet + ITESM
2017 / Dubai / @Dubai Design Week / Gray Area ft. Tinkah + Inked.
2017 / Mx City / @Abierto Mexicano de Diseño - Rulé Gallery / MAGMA 04 ® ft. ITESM.
2017 / Mx City / @Bienal Nacional De Diseño / Desarrollo, Reuso e Innovación en Materiales
2017 / Mx City / @Design Week Mexico / Museo Tamayo / Tecnolitico ft. Galeria Mexicana de Diseño.
2017 / Paris / @M4 Paris - 2017 by MáteriO / 8, Rue Chaptal / MAGMA 04® at MáteriO
2017 / Mx City / @Milano in Messico - Galería Mexicana de Diseño / Personal Interpretations MAGMA 04®
2017 / Mx City / @The Power of Creativity: Wonder Woman - MUMEDI / Hypolita Bracelets ft. WarnerBros.
2017 / Milan / @Milan Design Week - Ventura Lambrate / Personal Interpretations ft. Serial.
2016 / Barcelona / @Material Center - Materfad / MAGMA 04®
2016 / Guadalajara / @Material Center - MIND México / MAGMA 04®
2016 / Monterrey / @Pabellon M - INCMty / BEAT Installation.
2016 / Guadalajara / @Material Fair Second Edition - MIND México / MAGMA 04®
2015 / Mx City / @Abierto Mexicano de Diseño - Museo Franz Meyer / Arium for Pernod Ricard.
2015 / Mx City / @Abierto Mexicano de Diseño - Munal / Copper Catalyst ft. Absolut Elyx.
2014 / Mx City / @Abierto Mexicano de Diseño - Museo Numismático / Habitus

WORKSHOPS & TALKS.

Where we have shared methodologies & knowledge.

2024 / Monterrey / @ITESM - Hey Fellow Designers! Lets Create the Future Talk by Carolina Cantú
2020 / Monterrey / @MTYGOVJAM - Pitch & Value Proposition Creation Workshop by Carolina Cantú
2020 / Monterrey / @ITESM Live - How to Build your Company Change proof Q&A by Carolina Cantú
2018 / CDMX / Invited Jury @James Dyson Award by Carolina Cantú.
2018 / Torreón / @CISS Congress - ITESM / Materials as a Weapon of Choice by Carolina Cantú.
2017 / Monterrey / @Semana I - ITESM / Designing Mass Consumption Products in Multidisciplinarlty.
2017 / Monterrey / @CEDIM - ft. León Fernandez / Designing with New Materials by Carolina Cantú.
2017 / Monterrey / @TedX - ITESM / Innovation & Art by Valeria Loera.
2017 / Monterrey / @ITESM Talk - SALDI / Tendencias y Diseño by Yamile De La Garza + Valeria Loera
2017 / Monterrey / @ITESM Class - ft. Christopher Wallace / Trends 101 by Yamile De La Garza
2017 / Monterrey / @C37 Contest - C37 HQ / Co - Creation Workshop for Milan Design Week.
2017 / Monterrey / @ConvergenciaD - ITESM / Designing with MAGMA 04 ®
2016 / Monterrey / @Pabellon M - INCMty / Coffee with your Customer Segment by Valeria Loera.
2016 / Monterrey / @RutaE - ITESM / Create your Dream Job out of your hobbies by Carolina Cantú.
2016 / Puebla / @ITESM Class - ft. HJ Barraza / Creating Value Proposition by Carolina Cantú.
2016 / Monterrey / @MKT Fest - C37 HQ / Strategic Brands by Lucia Garcia & Yamile de la Garza.
2016 / Monterrey / @UDEM - PO Class / Create your Dream Job out of your hobbies by Carolina Cantú.
2016 / Monterrey / @CEDIM - ft. Steph Orozco / Methodologies by Carolina Cantú + Ulises Esquivel.
2016 / Monterrey / @Design Camp - NstroLab / Meet C37: Designers & New Materials.
2015 / Monterrey / @Women Who Make - ITESM / Business Partnership by Carolina Cantú + Valeria Loera
2015 / Monterrey / @INCMty - ITESM / Perfect Machines: Emotional Intelligence by Carolina Cantú.
2015 / Monterrey / @CEDIM - ft. Steph Orozco / Why Design Matters by Carolina Cantú.
2015 / Monterrey / @Introduction to Industrial Design - ITESM / Why Industrial Design by Carolina Cantú.