CUSTOMER:

1. Architecture Firm

2. Company

3. Design Company

4. Interior designer

CUSTOMER JOURNEY:

00

AWARENESS

Client finds out about C37.

client actions

• Visit a fair or exposition.

• Look for trends online.

Touchpoints

• Fairs & Events

• Material Libraries

• Instagram

• Facebook

• Pinterest

• Webpage - Google ADS

Selling tools:

• Magma® Panels Introduction

• Email

• Material library samples

• Pinterest account

• Instagram gallery

• Instagram stories

• Facebook gallery

03

INTEREST

RESEARCH

Client understands what Magma® Panels is and how to get the product.

client actions

• Get complete information about Magma Panels

Touchpoints

• Mail

• Webpage

Selling tools:

• Magma Panels Detailed information: about, TDS, installation

05

CONSIDERA-TION

WANT

Client wants to negotiate price or meet Magma® and the team.

Client actions

• Request Samples

• Request custom quote

• Meeting with C37

Touchpoints

• Mail

• Phone

Selling tools:

• Custom Quote Form

• Meetings

• Magma® Panels Free Sample Request Form

05

PURCHASE

Decision

C37 creates a custom quote for the client and sends payment information.

client actions:

• Buy samples

• Buy Panels

Touch points:

• Mail

• Webpage

Selling tools:

• Magma® Panels Sample Store

• Magma® Panels Store

• Custom Quote Template

• Purchase note