how our r&d service created THE NEW LIQUID STONE.
As our core activity we practice research and development to create new materials.
After analyzing the benefits and drawbacks of the Lava Stone, our objective for this material was:
To develop a liquid formula that defies the nature of stone.
C37 generates possibilities by studying, recycling & re-designing new materials for companies by researching trends, experimenting, prototyping, testing and selling new materials that provide possibilities for the industry.
THE PROCESS OF MAKING A NEW MATERIAL
material analysis
Successful materials come from necessities.
MAGMA was born while working in the project Copper Catalyst , a set of infusers designed and produced for Absolut Elyx.
The client wanted the product to be made out of volcanic stone, a material that comunicates Mexican Raw-Luxury. After prototyping and testing the material it did not comply with the needs of the project. The material was heavy, fragil, hard to transform and expensive.
After looking in the market for a substitute material and having no success, C37 decided to develop MAGMA®: The new liquid stone.
material ideation
Designing unique proposals.
Nesessities are covered, by translating the needs into characteristics of the material proposal.
The design team with the help of experts of disciplines such as chemistry, ingeneering and artisans develop formulas that complies with the necessities of the challenge by researching materials and experimenting. The creative department defines how the material is going to look like and the production department how it is going to work and be produced.
For MAGMA®, a set of properties and aesthetic guide was made for production to reproduce in the material.
material development
bringing dream materials to life.
This is the time where ideas come to life. A team of diverse diciplines work together to test and land the formula. The final properties are defined for people to learn the benefits and limitations of using the material.
Properties and characteristics
Design guidelines and limits
Handling and care
TESTING APPLICATIONS
exploration of uses in the industry.
Prototyping products with material applied to test market response, viability
selling the formula
auction and material comercialization.
Patente
Licencia / exlusividad de uso para distintas industrias
Guia de uso
MAGMA® TIMELINE
After months of understanding, researching, designing, and testing MAGMA® is developed.
Since launching in 2016, The New Liquid Stone has positioned the C37 as a studio specialized in material development in the mexican market and has been awarded in platforms and sold for production in several industries.
2015
ABSOLUT ELYX
The new liquid stone is developed for a packaging product for the brand Absolut Elyx.
2016
MIND MATERIAL FAIR
MAGMA® is launched in Guadalajara at the Material Fair @MIND after 14 months of continuous refinement.
2017
WARNER BROS.
C37 is invited by MUMEDI and Warner Bros. to design and produce a set of bracelets for Wonder Woman.
2018
JOEL ESCALONA
An art-object for @
2017
DESIGN WEEK MEXICO
La Galeria Mexicana de diseño creates a series of vases with the cantera palette @Inedito.
2018
LICENSE
MAGMA® is in the process of licensing. If you are interested in buying the formula contact C37.
2017
MILAN DESIGN WEEK
A collection that shows the properties of the material is shown at Milan Design Week @Ventura Lambrate.
2017
DUBAI DESIGN WEEK
Tinkah create a dishware collection using MAGMA® in the foodsafe formula for a dinner experience