CUSTOMER:
Architecture Firm
Company
Design Company
Interior designer
CUSTOMER JOURNEY:
00
LOVE AT FISRT SIGHT.
CLIENT AWARENESS
Client finds out about C37.
client actions
Visit a fair or exposition.
Look for trends online.
Touchpoints
Fairs & Events
Material Libraries
Instagram
Facebook
Pinterest
Webpage - Google ADS
Selling tools:
Material library samples
Webpage introduction
Pinterest account
Instagram stories
Facebook gallery
01
ASKING FOR A DATE.
PRODUCT requesT
Client contacts C37 for the
first time.
client actions
Ask for samples
Ask for information
Prices
Touchpoints
Mail
Phone
In person
Fairs & Events
Instagram
Facebook
Whatsapp
*Always redirect the conversation to email.
Selling tools:
Selling script for each channel
FAQ
Request Form
02
STALKING.
client fit
C37 defines if the client is fit for the service.
¿Client fit?
¿Does the client value design?
¿Do we think the client can afford the product?
YES! — Proceed.
No. — Reject.
03
FIRST DATE.
meeting
C37 explains why Magma Panels is the best product available and how the service works.
client actions
Get complete information about Magma Panels
Request samples
Request custom quote
Touchpoints
Mail
Webpage
Selling tools:
Magma Panels Detailed information
Magma® Panels Store
Sample Store
Request form for quote
05
FALLING IN LOVE.
CONSIDERATION
C37 sends the information for the client to make a decision.
Client actions
Receive Magma® panels PDFs
Receive quote
Negotiate price
Touchpoints
Mail
Phone
Selling tools:
Magma Panels Complete Catalogue
Custom quote template
Discounts
05
MARRIAGE.
purchase
C37 creates a custom quote for the client and sends payment information.
client actions:
Buy product
Touch points:
Mail
Selling tools:
Purchase note.
Cancellation script.
¿CLIENT FIT?
¿Can the client pay our product?
¿Is it strategic to lower the price for this client?
YES! — Proceed.
No. — Reject.