A SHORTCUT TO THE FUTURE.
In a city that invests in innovation, it took a coalition of 18 companies to form CII.IA® (The Center of Industrial Innovation in Artificial Intelligence), a corporation that offers world class business AI solutions through consulting services, workshops, conferences and the access to a Manufacturing Cell with the most sophisticated technology around. A place where the world’s sharpest minds come to leverage resources and knowledge in order to create new business opportunities & economic growth.
Being a company that pushes boundaries, CII.IA® approached us to create their first headquarter, seeking an environment that encourages collaboration, flexibility and the opportunity to break down barriers between scientists & businessmen. So, we wondered: How should this brand behave?
Easy, like a portal to the future; Distinctive, balancing a sense of professionalism with innovation, weaving together elements of futurism and premiumization. The bold and dynamic visual identity conveys a sense of technology, while establishing unity with the curvatures of the architecture and interior design of CII.IA.
Our role was to create positioning and core messages that allow the brand to communicate its values both visually and verbally.
Location : Monterrey, México.
Category: Corporate Interiors.
Appointment : February 2019.
Status : Go to Market Strategy.
Services :
Insight & Analytics: Foresight, Benchmark, Concept Development.
Branding : System & Identity.
Brand Experience : Brand Voice, Acquisition Channel Design & Web Design.
Promotion & Activation : Go 2 Market Strategy, Physical & Digital Promotion.
Design Values : Future Forward, Premium, Professional, Smart, Dynamic, Empowering.
DATA DRIVEN DESIGN.
FOR A UNIQUE & STRATEGIC CONCEPT.
Understanding audiences through analytics is an important step in enhancing your brand’s ability to drive adoption and choice.
SYSTEM & IDENTITY.
REVOLUTION VS. EVOLUTION.
After months of research, we were able to acknowledge that there is no general understanding when it comes to artificial intelligence; And as mentioned by Eliezer Yudkowsky, American AI researcher and writer, “by far the greatest danger of Artificial Intelligence is that people conclude too early that they understand it”.
Since 2015, there has been talk of a 4th Industrial Revolution. A revolution is usually described as a forcible overthrow in favor of a new system, but what if we started talking about evolution, a gradual process of change and development:
CII.IA as the hero in the industrial evolution through artificial intelligence.
Leader of the technology and business ecosystem that globally positions Mexico from a manufacturing country to an innovation country.
OUR INTEGRATED WORKING METHOD PRODUCES GREATER OUTCOMES FOR OUR CLIENTS.
WORLD CLASS BUSINESS A.I.
Every aspect of the CII.IA Brand System embodies who they are as a company and what they offer— A set of multi-industrial impact solutions. The first ecosystem that combines artificial intelligence with the business environment to trigger productivity and growth in business.
CII.IA’s visual identity brings the brand’s value + philosophy to life. The brand system builds in flexibility for mutable messaging and styles, demonstrating infinite design possibilities within a supported, principled framework.
The visual brand is atemporal, yet futuristic. It conveys excellence and professionalism. It is the design experience, made visual.
PROFESSIONAL
The brand is characterized for its timelessness and simplicity, while still being innovative.
FUTURE FORWARD
Game changer. Through its textures, colors and finishes, the material conveys a sense of futurism.
EMPOWERING
A brand that inspires leadership and collaboration through its design and tone.
DYNAMIC
The bold and dynamic visual identity conveys a sense of technology, while establishing unity with the curvatures of the architecture and interior design of CII.IA.
SMART
Two versions of logos focus on versatility and ensure room to experiment with the presentation of changing content, depending on the target audience.
PREMIUM
Every aspect of the brand is made to be aspirational, from its color palette to the metallic padded envelopes and textures that weave together elements of futurism and premiumization.
