WHERE BUSINESS MEETS CREATIVITY.
 
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SPACES THAT DRIVE INNOVATION.

Open Specialized Areas are the new Co Works: To do their best work people want control over how they work, having choices depending on their activities is empowering. It helps build an environment of trust, encouraging people to share ideas, take risks and make decisions – fundamental behaviors for creating innovation.

We designed activity based areas that include Meeting, Social, Dynamic, Resident & Specialized Areas based on the user’s functional needs, such as lounge team meetings for pitching & presenting, next to a Focus Station with power-foods, tea & coffee, open desks with crystal boards, a custom collaborative Magma® table, private offices & 180 degree visual access to the Manufacturing Cell with an intuitive path through the space projected on the floor and ceiling.

 
 
 
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USER-DRIVEN.

Every square meter matters, in the need of an individual space for brainstorming or one on one meeting, the Odd & Pair Pods, inspired by dimensional portals, are crystal structures with LED Lights designed to create specialty zones adjacent to team work areas to support optimal workflows based on functional necessities : share ideas, seek assistance & focus on tasks.

 
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DESIGNED FOR TEAM
PRODUCTIVITY.

Designed to grow expertise and community within their discipline, the co-located offices support workers who are tethered to technology and have assigned spaces to minimize disparities.

Private, customizable & flexible spaces to support productivity.

 
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BUSINESS DRIVEN.

The meeting room is designed for deep collaboration, supporting the cycle between individual and collaborative modes throughout the duration of a project. Settings are planned purposefully to accommodate project needs over time, while promoting connection across the table or across the globe.

 
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CREATING A COMMUNITY.

An AI Cabin for Podcasts & Capsules, this area is designed for optimal acoustics with a backdrop view of the Manufacturing Cell. A space for four experts to share knowledge and opinions of the applications and impact of Artificial Intelligence.

 
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CELEBRATING TECHNOLOGY

A speciality area between the CEO Office & The Workshop Zone, The Data Center area was designed with the technical specs for the Hardware & a glorifying experience with dimming lights in representation of the heart of the center : Technology.

 
 
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FLEXIBLE SPACES THAT EMPOWER.

In the need of a Nomadic Flexible Space, this area contains ergonomic chairs & foldable dynamic tables with a Magma ® custom stage for eight hour workshops & panels to improve and adopt AI capacities. This room can be divided into two groups taking different courses, one room for 35 people or a big meeting room for 30 board members, adapting to the business needs.

 
 
 
 

REVOLUTION VS. EVOLUTION.

After months of research, we were able to acknowledge that there is no general understanding when it comes to artificial intelligence; And as mentioned by Eliezer Yudkowsky, American AI researcher and writer, “by far the greatest danger of Artificial Intelligence is that people conclude too early that they understand it”.

Since 2015, there has been talk of a 4th Industrial Revolution. A revolution is usually described as a forcible overthrow in favor of a new system, but what if we started talking about evolution, a gradual process of change and development:

CII.IA as the hero in the industrial evolution through artificial intelligence.

Leader of the technology and business ecosystem that globally positions Mexico from a manufacturing country to an innovation country.

 
 

PROFESSIONAL, PREMIUM, FUTURE FORWARD, DYNAMIC, EMPOWERING & SMART.

 
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VALUE PROPOSITION.

“We are the first Global Ecosystem that combines Artificial Intelligence with the business environment in Mexico, triggering productivity and growth through access to an exclusive network of experts aimed at developing new capabilities and optimization in today's businesses that will change tomorrow.”

 
 

a shortcut to the future.

Through Integral Design Services, C37 helped a consortium of 18 companies from the Monterrey IT Cluster create a portal to the future, a space that transports you to tomorrow.

The center is an experience on its own, a sample of artificial intelligence solutions and a reference of how they are applied in the world.

 

FUTURE FORWARD FUNCTIONALITY & AESTHETICS.

ACTIVITY BASED.

Space planning based on different stages of the work cycle for generating greater productivity and satisfaction. Each cycle has its own space: Focus, Informative, Collaborative and Regenerative.

CREATIVITY STIMULATION.

Spaces built for interdisciplinary teams to solve problems in new ways.

RISK TAKING ENHANCEMENT.

Environments that promote risk taking and making mistakes to generate innovative solutions.

 
 
 
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open specialized areas : the new cowork.

The Common area is a collaborative environment that include lounge team meetings for pitching & presenting next to a Focus Station with power-foods, tea & coffee, Co Work desks with crystal boards for brainstorming, Individual & Duo Working Pods for focus & One on One sessions, a custom collaborative table of Magma ® with led lights, private offices & 180 degree visual access to the Manufacturing Cell with bla robots.

 
 
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An acoustic designed room for Artificial Intelligence Podcasts & Capsules with a backdrop view of the Manufacturing Cell.

 
 

White private offices & meeting room with curated furniture & accessories to customize offices & have meetings.

 
 
 
 
 
 
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Designed with atemporal designer chairs & foldable dynamic tables with a Magma ® custom stage for 8 hour workshops & panels, this room can be divided into two groups in order to learn and upgrade AI Capacities from the scientists capacitated by the World Leader companies in Artificial Intelligence.

Several of the classrooms are adaptable to grow or reduce in size to match changing needs across disciplines as curriculum changes occur

 
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PRODUCT DESIGN.

 
HANGING HYDROPONICS.These hanging planters were designed to bring life to the space and add a pop of color to avoid frigidness.

HANGING HYDROPONICS.

These hanging planters were designed to bring life to the space and add a pop of color to avoid frigidness.

 
BENT.A custom shelf, made of MAGMA®, for adding a personal touch to an office space.

BENT.

A custom shelf, made of MAGMA®, for adding a personal touch to an office space.

KOLABORATIV.Designed as a high desk for collaborating, this soft shape was completed after a process of industrial design, 3D printing, molding and casting with MAGMA®.

KOLABORATIV.

Designed as a high desk for collaborating, this soft shape was completed after a process of industrial design, 3D printing, molding and casting with MAGMA®.

 
PLATTFORM.Mimicking the shape and soft rounded corners of the brand monogram, this MAGMA® podium also has its own lighting to create a stronger presence.

PLATTFORM.

Mimicking the shape and soft rounded corners of the brand monogram, this MAGMA® podium also has its own lighting to create a stronger presence.

 
 
 

OUR INTEGRATED WORKING METHOD PRODUCES GREATER OUTCOMES FOR OUR CLIENTS.

WORLD CLASS BUSINESS A.I.

Every aspect of the CII.IA Brand System embodies who they are as a company and what they offer— A set of multi-industrial impact solutions. The first ecosystem that combines artificial intelligence with the business environment to trigger productivity and growth in business.

CII.IA’s visual identity brings the brand’s value + philosophy to life. The brand system builds in flexibility for mutable messaging and styles, demonstrating infinite design possibilities within a supported, principled framework.

The visual brand is atemporal, yet futuristic. It conveys excellence and professionalism. It is the design experience, made visual.

 

PROFESSIONAL

The brand is characterized for its timelessness and simplicity, while still being innovative.

FUTURE FORWARD

Game changer. Through its textures, colors and finishes, the material conveys a sense of futurism.

EMPOWERING

A brand that inspires leadership and collaboration through its design and tone.

 
 

DYNAMIC

The bold and dynamic visual identity conveys a sense of technology, while establishing unity with the curvatures of the architecture and interior design of CII.IA.

SMART

Two versions of logos focus on versatility and ensure room to experiment with the presentation of changing content, depending on the target audience.

PREMIUM

Every aspect of the brand is made to be aspirational, from its color palette to the metallic padded envelopes and textures that weave together elements of futurism and premiumization.

 
DIAGNOSIS & FORESIGHT.FEBRUARY - APRIL 2019C37 carried out a deep analysis of tendencies, trends, user preferences and behavior, and all possible competing companies.

DIAGNOSIS & FORESIGHT.

FEBRUARY - APRIL 2019

C37 carried out a deep analysis of tendencies, trends, user preferences and behavior, and all possible competing companies.

DESIGN & DISTRIBUTIONMAY - JULY 2019Based on the months of research, a final concept was established for the needs of the project.

DESIGN & DISTRIBUTION

MAY - JULY 2019

Based on the months of research, a final concept was established for the needs of the project.

CONSTRUCTION.TODAY.What started as a concept turned into an experience lived by colors, materials, types and elements.

CONSTRUCTION.

TODAY.

What started as a concept turned into an experience lived by colors, materials, types and elements.

 
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ASPIRATIONAL & MARKET ANALYSIS.

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sobre formulario.

Los socios y su visión sobre el Centro de Investigación en la primera etapa de Investigación para el Diseño y Desarrollo de la Identidad del espacio es crucial.

Es por esto que los invitamos a responder el siguiente formulario, no deberá tomarles más de 20 minutos.

Les recomendamos utilizar Google Chrome al responderlo, la información obtenida de este formulario será manejada de manera confidencial y privada. ¡ Muchas gracias !